There are a multitude of digital and public relation agencies out in the marketplace professing that they can work wonders with your website SEO and get you ranking number one in the Google search engine results pages. But don't be fooled by wild claims.
Search engine optimisation is a relatively unknown and recent concept and business owners are still unclear about the entire website SEO procedure and what its realistic results could be.
When website SEO is done correctly there is no doubt that it can generate a lot more online traffic and will boost your presence on the web and generate customers and sales.
To make sure your company employs the right website SEO agency for your particular objectives, bear in mind the tips I have listed below.
Can the agency prove their website SEO results?
We all know that in business many people make exaggerated claims that hold no water when put to the test. So make sure you have seen some proof. Ask the digital or public relations agency for references and follow them up. Ask for a case study or examples of their website SEO achievements. If they stall or actually refuse to provide evidence of their success, do not waste any more time on them.
How is the communication from the agency?
Clear and concise communication is of paramount importance in any field of business and the website SEO team that you contract to carry out your search engine optimisation is no different. Will they be approachable? Have they confirmed that they will provide you with monthly reports detailing ranking updates on your selected keywords? You will need to be informed of any successes or dips regarding your campaign and how any changes in the industry will affect your website SEO rankings.
Are the website SEO goals realistic?
If the agency you employ boasts that they can guarantee your website top rankings in all search engine results pages, then they are fibbing. All website SEO agencies will try to get your site ranking and will optimise your site for agreed keywords. But search engines are continually amending their algorithms and top ranking can never be guaranteed. All a website SEO company can promise is that your sites on page content will be optimised and that they have a strategy for generating quality back links back to your site. If done well, then your internet presence will definitely be boosted.
Have they offered you free website SEO as part of a web build?
If a digital or public relations agency has promised to offer you free search engine optimisation as part of a web build package, then I strongly recommend that you run to the hills. Do not be tempted by a ‘Buy One, Get One Free' package. Website SEO is a very demanding and time consuming procedure that requires a dedicated team to plan, research and implement a plan that covers many factors on and off your website. A reputable company, however charitable could not offer you a professional search engine optimisation package for free, they would simply soon be out of business or offer a third rate service that would show no signs of improvement in search engine result pages.
